LR
Layla Renner
Case Study 02
Creative Gold Agency

I didn't just work at an agency. I built one from scratch.

$0M+In Ad Spend Managed
0M+Views Generated for Clients
0+Brands Served
0+Industries
Creative Gold Agency team
Creative Gold Agency team
Creative Gold Agency team
Creative Gold Agency team
Creative Gold Agency team
Creative Gold Agency team
Creative Gold Agency team
Creative Gold Agency team
Creative Gold Agency team
Creative Gold Agency team
Creative Gold Agency team
Creative Gold Agency team
Creative Gold Agency team
Creative Gold Agency team
Creative Gold Agency team
Creative Gold Agency team
Creative Gold Agency team
Creative Gold Agency team
Creative Gold Agency team
Creative Gold Agency team
Creative Gold Agency team
The Story

In 2022, coming off the success of Calm and Scents, I founded Creative Gold Agency, a full service digital marketing agency based in Charlotte, NC. I started completely solo, teaching myself everything: social media management, content creation, paid advertising, account management, strategy, photography, and video production. I was the strategist, the creative director, the photographer, the editor, the account manager, and the one handling sales and onboarding all at once.

By 2023, demand had grown to the point where I needed a team. I partnered with local women creatives in Columbus, Ohio, building a roster of seven contractors including photographers, graphic designers, copywriters, and SEO specialists. That growth taught me how to lead and scale an agency, manage multiple client accounts simultaneously, run team operations and contractor training, oversee project timelines and client communications, and handle every layer of the business from sales and onboarding through fulfillment and reporting.

Creative Gold Agency offered a full suite of services including social media management, targeted Meta advertising, content creation, brand and web design, influencer and UGC campaigns, email marketing, SEO, and full launch strategy. We operated on both monthly retainers and a la carte project scopes, functioning as a full outsourced marketing department for our clients.

Over the course of running the agency I worked with more than 45 brands across tech startups, medical and aesthetics, law firms, real estate, fashion, beauty, hospitality, construction, and more. Clients included NeuroAnimation, Pluma Jewelry, Skin Retreat Spa, Wick Law Offices, Zen Paddle, Hairlot Deluxe, Elite Design and Renovation, Ale and Aloe, and many others.

Social Media ManagementTargeted Meta AdvertisingContent CreationBrand Identity DesignWeb DesignInfluencer and UGC CampaignsEmail MarketingSEOLaunch StrategySales and OnboardingContractor Training and ManagementAccount ManagementProject OperationsSocial Media ManagementTargeted Meta AdvertisingContent CreationBrand Identity DesignWeb DesignInfluencer and UGC CampaignsEmail MarketingSEOLaunch StrategySales and OnboardingContractor Training and ManagementAccount ManagementProject Operations

Content Samples

Built from zero. Scaled to a team. 45+ brands served.