One launch strategy. Two million views. A British Vogue feature. A sold-out collection.
Campaign Content
Content, ads, and marketing strategy that led to a sold-out collection and international press.
Pluma Jewelry approached us to launch their Diamond Universe Collection, an astrology-inspired line built around sentimental storytelling and the artistry behind the jewelry making process itself.
The creative strategy centered on authenticity. Rather than a traditional product launch, we built a content approach rooted in behind the scenes storytelling, showing the craftsmanship, the detail, and the meaning behind each piece. This gave the collection a deeper emotional connection with the audience before it ever went on sale.
From there, the scope included full creative direction, photography, videography, social media strategy and management, paid advertising, and end-to-end launch campaign execution from concept through delivery.
The Diamond Universe Collection launched to an audience that was already invested. A single video generated 2M+ views and drove over $50,000 in revenue overnight. The collection sold out completely, and the campaign's reach earned the brand a feature in British Vogue, one of the most prestigious fashion publications in the world.
The success of this launch came down to understanding what the audience wanted to feel, not just what they wanted to buy, and building every piece of content around that.
"Hiring Layla was the best investment I made for my business. When we began working together, I had never sold out a collection before. Our first campaign led to an overnight sellout and a British Vogue feature from a single viral video. Her vision, creativity, and ability to understand customers is truly unique."
Product Photo Samples
